On the cover, the halved fig is an unusual and provocative synthesis of some of the most recognized and identifiable Brazilian attributes: the exuberance of nature, the explicit sensuality and freedom in the use of color.

The invitation to the magazine’s launch party was packaged and mailed in nylon bags like those commonly used to package fruit. An example of internal pages is the article “Serial Kisser” about the “Kisser”, the folkloric character in Rio de Janeiro who gained notoriety for kissing celebrities.